New York City based Tony Sjöman (Street name Rubin415) was nine years old when he wrote his first graffiti tag. The son of Finnish immigrant workers to Sweden, he was raised in the working class housing projects of Bergsjön in Gothenburg, Sweden. Surrounded by grey concrete and tram tunnels, the walls whispered his name. He grabbed a spray can and set out on a journey that has taken him from the gritty streets and into art galleries in Europe, the US and Asia.
Sjöman has become a staple of the mural art scene of New York City, and beyond. His abstract and geometrical pieces are rooted in traditional graffiti but break the rules of the craft with its muted color palette and Scandinavianly clean lines. The artist has put his trademark on concrete and brick all over the world, from his native Scandinavia to Hong Kong and Miami Art Basel. His works have been featured in NBC News, Vice, New York Post, NY1 News, Juxtapoz as well several of the leading media art outlets.
The first comprehensive art book about featuring Rubin's work: "Rubin: New York / Scandinavia - Murals and Studio works" is released in 2016 by Dokument Press.
Sjöman has been a New Yorker for close to ten years, but he’s just as home in the wilderness of Lapland, where he spends the summers with his wife and son in a log house among reindeer and underneath the midnight sun.